Our brief was to design a new menswear interior concept with a modern and distinctive retail environment consisting of formal fashion, casual fashion, sports, golf and youth fashion departments. With a massive footprint of 15,000 sqm we decided to create 3 separate rooms, each showcasing a different shop front design language and a different shopping experience.
We've created an interior which caters for an affluent and style conscious male consumer in the growing markets of China and Vietnam.
The final delivery of the concept offers a 'complete shopping experience for the fashion savvy man'.
Retail - Fashion
China + Vietnam