NAKED DOUGH

Having only one basic pop-up store in their portfolio, Naked Dough contacted TFC to create a new design concept for their very first kiosk. Our brief was to create one harmonious concept across 2 sites; Intu Lakeside & Westfield London, which ran simultaneously.

 

Our concept encapsulates youthfulness and the Instagram culture embedded within the Naked Dough brand. The brief, to create an 'Urban Electro Pop' kiosk design with 'Wow' factor to introduce edible cookie dough to the masses. Their target, digital-native-social-media-fashionistas and sweet tooth urban explorers!

 

Our design rationalises the customer journey allowing the product to be  served and added to before final payment is taken... up selling and driving sales in a relaxed way!

 

We've created a design with an urban palette which refers back to the brands 'pop-up' roots. Introduced 2 types of seating with charging zones to encourage a change of pace and linger time. The bold brand colour palette is held together with LED neon lighting offering a more robust and environmental approach to ambient illumination.

 

Our aim was to design a robust and environmentally responsible kiosk with as many sustainable finishes in mind. This was achieved by specifying OSB timber panels, LED lighting and to minimise the use of plastics within

the scheme.

Client

Naked Dough

 

Project Type

Food Kiosk

 

Location

Intu Lakeside

 

Discipline

Kiosk Design

Strategy

Branding

2018  Triple Five Creative Ltd.  All Rights Reserved.

TFC were asked to create a new design concept for Naked Dough's very first kiosk to market across 2 sites; Intu Lakeside & Westfield London.

 

Our concept encapsulates the Instagram culture embedded within the Naked Dough brand harnessing youthfulness as a key driver. The brief, to create an 'Urban Electro Pop' design with 'Wow' factor to introduce edible cookie dough to the masses. Their target consumer; digital-native-social-media-fashionistas and sweet tooth urban explorers!

 

Our design rationalises the customer journey allowing the product to be  served and added to before final payment is taken... up selling and driving sales in a relaxed way!

We've created a design with an urban palette which refers back to the brands 'pop-up' roots. Introduced 2 types of seating and charging zones to encourage a change of pace and linger time. The bold brand colour palette is held together with LED neon lighting offering a more robust and environmental approach to ambient illumination.

 

Our aim was to design a robust and environmentally responsible kiosk with as many sustainable finishes in mind. This was achieved by specifying OSB timber panels, LED lighting and to minimise the use of plastics within the scheme.

Client

Naked Dough

 

Project Type

Food Kiosk

Location

Intu Lakeside

 

Discipline

Strategy  -  Branding  -  Kiosk Design