Our second kiosk for Naked Dough can be found at Westfield London.
With a larger footprint of 6000 x 4000mm, we had a lot more space to play with to allow for greater impact. The introduction of our bespoke 'Hex' seating and charging points encourages linger time with the brand. One additional new feature that we introduced was the Cold Cathode 'Neon' signage which helps drive consumer traffic up from the ground floor and again reinforces the 'WOW' factor for this youthful brand.
Our aim was to design a robust and environmentally responsible kiosk with as many sustainable finishes in mind. This was achieved by specifying as many natural finishes as possible including OSB timber panels and glass. LED lighting was specified and we also ensured plastic was kept to an absolute minimum within the scheme.